This offer is for business, non-profit, publishing, and church leaders who want to ensure their communications content is all it a can be for their customers and audiences. The seven-point content audit includes:

Strategic Content Evaluation

-Clarify your audiences and consumer profiles.

-Test content for brand alignment.

-Evaluate content for unique selling proposition (USP) where applicable.

-Assess content for relevance to your audiences and media.

 Creative Content Evaluation

-Evaluate strength in translating marketing objectives into creative content.

-Analyze content for creative appeal to your target markets and consumers.

-Evaluate content for clarity and simplicity.

This audit’s analysis will provide a snapshot of your web, social media, email, and print's content strength. This is important to know today as “content is king.”

About RibaudoAssociates

RibaudoAssociates is a public relations and branding firm dedicated to meeting the corporate and marketing communication needs of businesses, non-profits, churches, and publishers.

The audit includes:
 
Strategic Evaluation
Is the website aligned with your company's brand identity?
Does the website consistently communicate your key message on every page?
Is the website aligned with your strategic marketing and sales goals?
What is your site's landing page Google ranking?
 
User Interface Evaluation
Do the site and images load quickly and cleanly?
Is the navigation intuitive, easy, and functional?
Is their navigation on every page?
Are font types and sizes clear and easy to read?
Are graphics optimized for easy and quick downloading?
Do graphics use web safe colors?
Do dynamic and interactive elements function and enhance user experience?
If appropriate, is the e-commerce function easy and effective?
Is appropriate screen resolution for target audiences used?
Is there a consistent, branded, look and feel on every page?
 
Content Evaluation
Is the copy branding on every page?
Is the copy relational and benefit-oriented on every page?
Are headers and sub-headers optimized to user reading patterns?
Are copy "chunks" appropriate line lengths and size?
Does the copy style achieve a clear, attractive, and friendly voice?
Do video or audio links work easily and reliably?
Are video or audio content relevant and engaging?
 
Link Evaluation
Are banner ads directing potential customers to the website?
Are viewers linking to your site from other sites on the web?

This FREE 23-point audit will provide an accurate snapshot of your website's marketing readiness level for the potential 2010 rebound. Following your review approval, RibaudoAssociates will be glad to put the desired improvements in place for you.

Order the free Online Marketing Communications Audit before January 31, 2010 and recieve 10% off any project work resulting from our audit.

About RibaudoAssociates

RibaudoAssociates is a communications design and media firm solving corporate and marketing communication problems for businesses, non-profits, churches, and publishers.

RibaudoAssociates.  Think. Design. Solve.

Missional Ideas will be of interest to communication leaders, artists, and pastors involved in church communications.

The aim of the publication is to encourage missional communication arts through research, strategies and ideas on branding, communication and creative design that are theologically informed.

The publisher of Missional Ideas, Christopher Ribaudo, has over twenty years of creative communications and pastoral experience. He is an ordained minister and graduate of Westminster Theological Seminary in Philadelphia.

RibaudoAssociates provides strategic creativity and transformational branding, interactive marketing communications, design, and media for measurable results. It specializes in helping business, non-profit, publishing, chamber of commerce, destination tourism, church and ministry leaders build relationships, improve margins, and ROI. Learn more at www.ribaudoassociates.com.
 

“We’re glad to be selected by ETA. They have an excellent reputation built on a long history of faithfulness to Christian ministry through education excellence. We’re privileged to be associated with them and to assist in telling their story in new and fresh ways,” said Christopher Ribaudo, president and creative director.

The project is expected to take several months. A rollout campaign will announce the new website’s launch later this fall.

RibaudoAssociates provides strategic creativity and transformational branding, interactive marketing communications, design, and media for measurable results. It specializes in helping business, non-profit, publishing, chamber of commerce, destination tourism, church and ministry leaders build relationships, improve margins, and ROI. Learn more at www.ribaudoassociates.com.

The slogan, Celebrate Wheaton: Yesterday, Today and Tomorrow, will function as the central organizing and shaping theme for all the city’s celebration events and marketing communications.

"The slogan offered by Ribaudo and Associates was chosen because it truly encapsulates what the celebration is all about. A historical town with a great future ahead, it couldn't have been said any better,” said Lisa Dahms, Director of Chamber Membership.

The kick-off for the yearlong sesquicentennial anniversary celebrations starts July 4, 2008 and is expected to be a grass-roots driven, community program.  For more information, contact the Wheaton Chamber of Commerce.  

About Ribaudo Associates, Inc.
Christopher Ribaudo is the principal of Ribaudo Associates and is a freelance researcher, writer, strategist and director for branding and communications.  He has been a featured event speaker on such topics as branding, integrated marketing communications, and the relationship between religion, branding, marketing and public discourse.

Ribaudo Associates, located in Wheaton, Illinois, provides copywriting, editing, ideation, creative development, planning and media production expertise for non-profit, business and professional integrated marketing communications. To receive a free e-mail with actionable insights for branding and integrated communications from Ribaudo Associates each month, you may subscribe to this free service at the Ribaudo Associates website at www.ribaudoassociates.com.

© Ribaudo Associates, Inc. 2008.

"The executive team had previously settled on a different slogan when we came into the picture.  We’re glad to be able to offer them a campaign slogan they were more comfortable with and that better fit their needs,” says Christopher Ribaudo, the slogan's creator.  Since its start, the Are You In? campaign has increased participation by 42%.

About Ribaudo Associates, Inc.
Christopher Ribaudo is the principal of Ribaudo Associates and is a freelance researcher, writer, strategist and director for branding and communications.  He has been a featured event speaker on such topics as branding, integrated marketing communications, and the relationship between religion, branding, marketing and public discourse.

Ribaudo Associates, located in Wheaton, Illinois, provides copywriting, editing, ideation, creative development, planning and media production expertise for non-profit, business and professional integrated marketing communications. To receive a free e-mail with actionable insights for branding and integrated communications from Ribaudo Associates each month, you may subscribe to this free service at the Ribaudo Associates website at www.ribaudoassociates.com.

"Wheaton is a wonderful town and central location to reach businesses and non-profits in Chicago's suburban metro area.  We're excited about the opportunities for growth," says Christopher Ribaudo, founder and principal.  Ribaudo adds, "We look forward to serving and being part of the life of the Wheaton community."

About Ribaudo Associates, Inc.
Christopher Ribaudo is the principal of Ribaudo Associates and is a freelance researcher, writer, strategist and director for branding and communications.  He has been a featured event speaker on such topics as branding, integrated marketing communications, and the relationship between religion, branding, marketing and public discourse.

Ribaudo Associates, located in Wheaton, Illinois, provides copywriting, editing, ideation, creative development, planning and media production expertise for non-profit, business and professional integrated marketing communications. To receive a free e-mail with actionable insights for branding and integrated communications from Ribaudo Associates each month, you may subscribe to this free service at the Ribaudo Associates website at www.ribaudoassociates.com.